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Company Backgound

At Masalagrid Food LLP, we are proud to introduce Aaryavrat, a homegrown Indian FMCG brand built on the foundation of authenticity, quality, and trust. Since our inception in 2020, our mission has been to bring the rich flavors, purity, and cultural essence of Indian food products to kitchens across the country and abroad.

India is a land of diverse cultures, flavors, and food traditions. Food is more than sustenance in our homes—it is emotion, tradition, and legacy. At Aaryavrat, we honor this legacy by offering a curated range of premium FMCG products that meet the daily needs of every Indian household. Our extensive product portfolio includes spices (whole and ground), pulses, seeds, macaroni, pasta, soya chunks, makhana, safed til (white sesame), besan (gram flour), daliya, sooji (semolina), khand (unrefined sugar) and more.


Our Journey

Founded in 2020 under the corporate identity of Masalagrid Food LLP, our vision was to bridge the gap between traditional Indian taste and modern, convenient packaging. What began as a small-scale operation has today grown into a structured manufacturing and distribution company. Our team comprises experienced food technologists, supply chain experts, marketers, and passionate individuals dedicated to quality and innovation.

The initial focus was on regional spice blends and pantry staples, catering to local markets. Over time, as demand and customer loyalty grew, we scaled up operations with modern production units, better sourcing practices, and robust packaging solutions to maintain freshness, hygiene, and long shelf life.

Today, Aaryavrat products are found in homes, restaurants, wholesalers, and on e-commerce platforms, building a loyal customer base across the country.


Our Products

Our product range is designed to cater to both traditional and modern food habits. With a deep understanding of Indian cuisine and consumer preferences, we have developed a comprehensive product lineup, including:

  • Spices: Red chilli powder, turmeric, coriander, cumin (jeera), ajwain, hing, elaichi, and more.

  • Seeds: Methi, kalonji, fennel, flaxseeds, safed til (white sesame), and more.

  • Flours & Grains: Besan (gram flour), daliya, sooji (semolina), atta (flour).

  • Pasta & Macaroni: Premium-quality pasta and macaroni in various shapes and sizes.

  • Snacking Products: Soya chunks, makhana (fox nuts), roasted seeds, and healthy bites.

  • Sweeteners & Add-ons: Khand (natural unrefined sugar), jaggery-based items, and traditional condiments.

Each Aaryavrat product goes through a rigorous process of sourcing, testing, cleaning, sorting, grinding, and packaging—ensuring our customers receive only the best.


Our Infrastructure

To maintain consistency and quality, we have built a well-equipped infrastructure with advanced machinery and quality control labs. From grinding mills to automated packaging lines, we follow standardized practices and hygiene protocols in every step of our production.

Our facilities are strategically located to facilitate smooth procurement of raw materials directly from farms and mandis. We follow GMP (Good Manufacturing Practices) and adhere to FSSAI standards to deliver products that are safe, natural, and wholesome.


Quality Control

Quality is the cornerstone of everything we do at Aaryavrat. We follow a strict quality assurance process at every level—raw material inspection, in-process checks, final testing, and post-packaging audits. Our lab ensures compliance with food safety norms and flavor integrity.

We also invest in R&D and innovation, working on new spice blends, seed mixes, and healthier alternatives to traditional products to meet evolving consumer needs.


Distribution & Reach

Aaryavrat products are currently available through a wide network of distributors, retail stores, modern trade outlets, and e-commerce platforms. We also supply in bulk to institutional buyers, hotels, and food processors.

Our aim is to make Aaryavrat a household name not just in India but also in global markets. Our export-ready product lines meet international packaging and food safety standards.


Sustainability & Community

As a responsible brand, Aaryavrat is committed to sustainability and ethical sourcing. We aim to reduce plastic waste by introducing eco-friendly packaging wherever possible. We also support local farmers by sourcing directly, offering them better prices and reducing middlemen interference.

We participate in community welfare programs related to nutrition awareness, skill development, and rural employment.


Vision & Mission

Vision:
To become one of India’s most trusted FMCG brands offering pure, tasty, and affordable food products to every household.

Mission:

  • To deliver high-quality, hygienic, and nutritious products.

  • To maintain transparency and trust with our customers.

  • To continuously innovate based on consumer needs.

  • To build a sustainable and scalable food brand.


Why Choose Aaryavrat?

  • Purity Guaranteed – No artificial additives or fillers.

  • Traditional Taste – Authentically Indian flavors preserved.

  • Affordability – Great value without compromising quality.

  • Eco-Conscious – Moving toward sustainable packaging.

  • Wide Range – From spices to snacks, a complete kitchen companion.


At Masalagrid Food LLP, we believe in preserving the soul of Indian food through our brand Aaryavrat. Every packet that leaves our facility carries the promise of purity, trust, and great taste—crafted with care, backed by science, and inspired by tradition.